newthink!

Commitment to Innovation & Passion for Quality 

newthink!

Innovation is the ability to improvise, to craft a new and better from a given sub-set of variables. In life initiative we have internalized innovation for over 70 years in processes and systems; and our businesses and mindsets. We began our first cement plant 1939. A first in southern India. We pioneered the craft and production of oil well and railway sleeper cement in India, besides introducing substantial product improvements for Portland/ generic cement. We institutionalized innovation in the our companies through a dedicated Cement and Concrete R&D lab, with state-of-the-art concrete technology, research experts and high end infrastructure : building blocks for the next stage of our innovation story.

Our efforts to innovate are not limited to products; it is manifest across everything we do. The Japanese concept of continuous improvement - Kaizen, is followed for our packaging as well where we try to optimize bag sizes, compositions, strengths, bio-degradability and design in accordance with the weekly cement batches from our plants. Our newly commissioned plants – Ariyalur (Tamil Nadu) and Kadapa (Andhra Pradesh) have been identified and acknowledged as one of the best in Asia for best-in-class technology and robotics which allows us to automate cement sampling and testing. This enables us to conduct a 24X7 monitoring on the quality of our cement with zero error margins. In the field of supply chain and billing we have introduced Enterprise Mobility Solutions that help us keep our inventory database updated on real time basis and enable us to act with speed and priority. Our alliance with Kohlberg Kravis Roberts (KKR), a leading global investment firm helped us Cenable operational optimization and achieving sustainable business.

We cherish our legacy and seek to evolve day-by-day through fresh ideas, perspectives, questions and imagination. Therefore, our motto: newthink!

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Green Equity

From our energy efficiency to our innovative practices and technology, we are dedicated to operating our facilities with the utmost respect for the communities and environment in which we all live and work

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