It is this belief which impels us to keep growing on every dimension. Mission Everest is inspired by the legendary mountaineer, George Mallory, who upon being asked why he climbed mountains, said "because they are there". A simple and beautiful answer which captures the quintessence of any endeavour. Not everything is driven by profit alone. Other prizes are equally important and equally cherished : achievement, development, discovery, fulfillment, creativity, satisfaction, and the realization that you can make a positive, lasting impact. It is this collective ideal in business as much as in life that led us to craft the goal we call 'Mission Everest'.

The world's highest peak grows physically each year, geologists say. With our sights on 'Mission Everest' we will keep growing not just physically, but also ethically, intellectually, spiritually. Creating ever new chapters for Dalmia Bharat.